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June 24, 2012

Devices driving Internet Usages: Mobile Trail Smartphones by 50%

Mobile  Hardware Vendors Marlet Share during Dec,2011  Data  

Source: StatCounter Global Stats - Mobile vs. Desktop Market Share

The advent of increasingly versatile mobile devices has given consumers a wider range of options with which to access the Internet. The rise of smartphones and tablets are slowly changing the face of Web market share. In our latest live tracker, Chitika Insights is measuring just how these methods of Internet access are changing, by examining traffic share among smartphone, tablet, and PC users.
In the first pie chart, we look at Web traffic market share broken down by different types of devices – desktops, smartphones, and tablets.
  • With tablets at 5.8% and smartphones at 13.1%, current traffic data indicates that mobile devices comprise more than 18% of all Web traffic. Desktops make up the remainder of Internet activity, at 81.2%.
  • Current traffic data also shows a rise in mobile traffic from over one year ago. In the summer of 2011, mobile devices made up only 8% of Web traffic. As mobile adoption increases, the erosion of desktop market share is likely to continue.