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June 30, 2012

2012 Facebook Ad Conversion by Industry and Country

Facebook Ad Conversion Rates Best For Consumer Goods Industry: "In 2011, Facebook advertising performance was best for consumer goods and retail industry campaigns, with conversion rates of 58% and 49% respectively, finds Experian Marketing Services [download page] in an April 2012 report. Dating (45%) and media (43%) campaigns followed relatively closely, ahead of travel (40%) and entertainment (38%), with automotive faring worst, at an 18% conversion rate.

The US had the highest conversion rates, at 52%, followed by Spain at 50% and Germany at 46%."

According to a Social Fresh report released in April, the most common reason for running Facebook ads is awareness (61%), ahead of audience growth (53%) and conversion (44%).The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively