Facebook claims
to have a user base of about 750 million. Of this, an estimated that 250
million users access Facebook via mobile devices.
Evans estimated that smartphones from
Samsung, HTC, Motorola, Sony Ericsson and LG jointly account for about 24
million users, while the official Android Facebook app accounts for about 53
million users. Android, in all, has approximately 76 million Facebook
users, in spite of having sold only about 120-130 million handsets.
About 50% to 60% of users of the iPhone and
iPod Touch use Facebook. Since Apple has so far sold about 190 million of these
gadgets, the number of Facebook users is estimated at around 85 million.
Including devices
such as the Kindle, the iPhone and other smartphones, web-enabled
tablets, GPS systems, video games and wireless home appliances, the growth of
the mobile web has been exponential — and we’re still just at the beginning of
this cycle. Morgan Stanley’s analysts believe that, based on the current rate
of change and adoption, the mobile web will be bigger than desktop Internet use
by 2015.
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