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June 17, 2012

Global State of Mobile in 2012 : Mobile Mail vs Mobile Web vs SMS




Global SMS, Mobile Email  and Mobile Driven Online Web 2012 Part: Short Messaging Codes or SMS are  still the very much " Mobile King"


According to Research y various marketing research

• Portio Research (Febuary 2012): 7.8 trillion SMS trillion messages were sent in 2011. SMS traffic is expected to reach 9.6 trillion in 2012.
• By 2013 worldwide SMS revenue is forecast to break the USD 150 billion mark for the first time next, and will continue to grow for the next two years.
• Portio says: “SMS is n"
 and

Mobile email, instant messaging and MMS


Portio Research Data  (Febuary 2012):

• 669.5 million people used mobile email in 2011, this is expected to grow to 2.4 billion by 2016.
• 207 billion MMS were sent in 2011, rising to 276.8 million in 1016.
• Mobile IM is used by 7.9 percent of mobile subscribers, this is projected to rise to 30.9 percent in 2016.

Informa ata Research D (May 2012):

• Global mobile IM traffic (from operators and OTT providers) will increase from 1.6 trillion messages in 2011 to 7.7 trillion messages in 2016, doubling its share of global messaging traffic from 17.1 percent in 2011 to 34.6 percent in 2016.
• In 2016, 387.5 billion MMS will be sent, representing 1.7 percent of global messaging traffic.
• Juniper Research (June 2011): Mobile IM users will exceed 1.3 billion by 2016.