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June 9, 2012

Mobile Shoppers purchase 59% more ..than PC users

Mobile Commerce - Retailers reap more profit from mobile shoppers - Internet Retailer

"Mobile shoppers make a purchase 59% more often than desktop PC shoppers and over a two-year cycle will bring in 32% more profit, according to a new study by Custora Inc., a web and mobile analytics firm that specializes in retail.


Custora examined data from five of its clients with annual sales ranging from $50 million to $150 million. Clients included retailers in housewares, daily deals and digital goods. Data on a total of 8.2 million customers were examined, the firm reports. All five retailers have m-commerce web sites and mobile apps.

A recent report published by Internet retailer Smartphone and tablet customers are 18% more likely than desktop shoppers to buy on the weekends, the study finds. But the order size during the entire week of the average mobile customer is 12% smaller."

A daily deal retailer client can expect 10% less profit from mobile customers, who order 12% more often than desktop shoppers and have an average order size 22% lower. And a digital goods merchant client can expect 38% more profit from mobile shoppers, who order 66% more often and have an average order size 10% lower.