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June 4, 2012

Samsung's Smartphone Business in US set to Undergo " Re-branding" post S-III Launch

Samsung takes cue from Apple, unifies US branding of Galaxy S III: "Previous Galaxy smartphones had different brand names at different U.S. carriers that potentially confused consumers, prompting Samsung to brand its latest flagship smartphone as just the Galaxy S III at all four major U.S. wireless providers.

The Galaxy S III launched in 28 countries across Europe and the Middle East last week, competing head-to-head with Apple's iPhone 4S. Apple is expected to respond with its next-generation iPhone this fall, a year after the launch of the iPhone 4S.

Samsung's first Galaxy S was known as the Samsung Fascinate at Verizon, the Captivate on AT&T, Similarly, the Galaxy S II was branded as the Skyrocket at AT&T, the Epic 4G Touch at Sprint.
Experts believe that That plethora of names may have weakened  Brand Samsung and weakened Samsung's ability to compete with Apple's flagship iPhone 4S smartphone.   As a result, executives with Samsung this week have emphasized the fact that the Galaxy S III will feature the same name at all four national wireless carriers in the U.S., according to The Wall Street Journal."

Samsung has yet to announce a launch date for the Galaxy S III in the U.S., but it will debut as early as this month for $199 with a two-year contract. It will be available on Verizon, AT&T, Sprint and T-Mobile, as well as U.S. Cellular.