Smartphone Market Comparison 2012: US vs Canada vs Europe

 
Smartphone Users Across European Markets Manufacturer's  Mobile Ad Share

Smartphone Manufactures and Mobile OS Ad Impressions in  North America

 Smartphone Manufactures and Mobile OS Ad Impressions in  North America

 

Canadian Using Smartphone will grow 100% in the next 2 years, to 14.8 million by   and Mobile  in  North America 2014

Recent sales stats (US and Canada):

• Nielsen report that 46% of US mobile phone owners have a smartphone as of Q4 2011.
• comScore estimate average US smartphone ownership at 41.8% of mobile subscribers or 98 million people for the same period.
• They give an equivalent number for Canada of 45.3%.
• A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.

Recent sales stats (Europe):

• comScore put combined smartphone ownership for France, Germany, Italy, Spain and the UK at 44% of mobile users as of December 2011 (104 million users).
• Kantar Worldpanel claim 48.9% of the British population have a smartphone.
• Figures quoted in the FT put UK smartphone ownership at 46% as of August 2011.
• According to Bitkom, 11.8 million smartphones were sold in 2011 in Germany, an increase of 31% over 2010. This represents 43% of the total number of mobile phones sold that year.