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June 9, 2012

Smartphone Market Comparison 2012: US vs Canada vs Europe

Smartphone Users Across European Markets Manufacturer's  Mobile Ad Share

 Smartphone Manufactures and Mobile OS Ad Impressions in  North America


 Canadian Using Smartphone will grow 100% in the next 2 years, to 14.8 million by   and Mobile  in  North America 2014

Recent sales stats (US and Canada):
  • Nielsen report that 46% of US mobile phone owners have a smartphone as of Q4 2011.
  • comScore estimate average US smartphone ownership at 41.8% of mobile subscribers or 98 million people for the same period.
  • They give an equivalent number for Canada of 45.3%.
  • A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.
Recent sales stats (Europe):
  • comScore put combined smartphone ownership for France, Germany, Italy, Spain and the UK at 44% of mobile users as of December 2011 (104 million users).
  • Kantar Worldpanel claim 48.9% of the British population have a smartphone.
  • Figures quoted in the FT put UK smartphone ownership at 46% as of August 2011.
  • According to Bitkom, 11.8 million smartphones were sold in 2011 in Germany, an increase of 31% over 2010. This represents 43% of the total number of mobile phones sold that year.