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June 30, 2012

Smartphones Influence 5.1% of In-Store Sales,Electronics tops smartphone sales

According to latest delloite report, recently in 2012, shows that Smartphone’s influences 5.1 percent of all retail store sales in the United States—which translates to roughly $159 billion in forecasted sales for 2012

 Smartphones are most likely to be used for store-related shopping when the customer is close to or at the point of making a purchase, rather than as a passive shopping device. Over 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store, according to Deloitte’s report, 

Smartphones Influence 5.1% of In-Store Sales: Around 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones, according to [pdf] new research from Deloitte. 

Electronics and appliance stores see the highest smartphone use and frequency among 11 types of retail stores (including department stores, apparel, grocery stores, etc.), where smartphone use influences 5.1% of sales on average. This influence translates into $159 billion in forecasted sales for 2012. That influence will rise as high as 20.6% in 2016, to reach $689 billion.