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June 16, 2012

Top 10 Brand Spends on Mobile zooms 287%

Millennial Media published its newestS.M.A.R.T. report – a monthly digital publication that delivers insights on key trends in mobile advertising based on the company’s own expansive campaign and platform data. According to the new report, five distinct spending verticals (sports, news, travel, CPG/FMCG, and health) grew by more than 100% year-over-year.


“In Q1 2012,” the company announced, “five verticals experienced triple digit growth. ‘Sports’ has not been on the Top 10 Global Brand Advertising Vertical ranking to date, yet experienced growth of 287% year-over-year.”








Finance was the leading global brand advertising vertical on the Millennial Media platform in 2011, and overall spend in the sector grew 300 percent year-over-year. The report breaks down spending in the Finance industry into sub-categories, and found that Insurance advertisers led the vertical in 2011, with over 40 percent of the total spend.Leading sub- According to the new report, five distinct spending verticals (sports, news, travel, CPG/FMCG, and health) grew by more than 100% year-over-year.

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