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June 9, 2012

US Mobile Transaction: The Changing Face of Online Retail

Nine of the top 10 retailers have mobile commerce sites and/or apps, while only 67% of another 85 merchants are engaged in m-commerce, according to a new study by retail systems provider CrossView.
All top 10 retailers with mobile sites and/or apps offer ratings and reviews compared with 57% of the remaining retailers in the survey. And seven of the top 10 retailers enable order on mobile/pick-up in-store compared with only 16% of the remaining merchants.
The top 10 retailers, based on sales estimates from research firm Hoovers, are Apple Inc., Best Buy Co. Inc., Home Depot Inc., Lowe’s Inc., Macy’s Inc., Sears Holdings Corp., Staples Inc., Target Corp., Walgreen Co. and Walmart.com. Apple is the merchant that does not offer an m-commerce site or mobile app for its core computing business.