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June 29, 2012

Why Google Jumped into the Tablet Bandwagon

The tablet versions of Windows begin shipping in Q4 2012 with 7% of total Windows shipped.    The ratio reaches 20% by end of 2013.  iPad growth  is expected to  flatten for ’12 and ’13 at 100%, similar to iPhone’s historic performance.



The iPhone turns five this week. One of the most impressive things about the iPhone's five year run is that the average selling price of the phone has remained just about the same around $600, notes Horace Dediu of Asymco. Meanwhile, Apple's rivals pull in less than $400 per device.



Google unveiled its first tablet yesterday, the Nexus 7, manufactured by Asus. While tablet shipments have exploded in the past few years, Android tablets haven't fared so well.

Google needed to wade into the market to give Android tablets a jump start. At the least, it hopes to give other Android manufacturers' efforts a boost, but if the Nexus 7 becomes a hit on its own then all the better

Apple defined the modern smartphone market with the iPhone. It then faced an onslaught of competition from Google, Microsoft, Palm, and Research In Motion. Despite their various efforts to dethrone the iPhone, Apple has managed to stay on top. This is evident by the fact that since 2008 Apple has never had to slash its prices.