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July 13, 2012

330,000 Lumia Sold in US during Q2,2012



I
n Q2 2012 Nokia only 0.3% of smartphone users had Nokia Windows Phones.  With Comscore saying there were about 110 million smartphone users in Q2 2012, that translates into only 330,000 Nokia Lumia owners in USA


Nokia Lumia Sales - Business Insider: "After crunching smartphone market data from comScore and Nielsen, Horace Dediu believes Nokia only had 330,000 Lumia smartphones in use over the last four months in the U.S.
If this is accurate, it's devastating for both Microsoft and Nokia. Nokia was betting on the Windows Phone platform to reinvigorate the company. Microsoft, likewise, was betting on Nokia, with it large distribution, and rich heritage of phone making to launch Windows Phone."


'Nielsen’s total Windows base adds up to 4.5% while comScore reckons on 4%. Within that total, Nielsen breaks out 3.2% for Windows Mobile and 1.3% for Windows Phone. Within the Windows Phone total, HTC and Samsung are shown as having 0.5% and Nokia 0.3%.


Using comScore’s figure for total smartphone users (110 million) then the data would suggest that there are 330k Lumias in use in the US. This would have been accumulated over a sales period of about four months.