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July 27, 2012

5 Steps to Using Pinterest as a Lead Generation Tool

Here is a step by step  by step process on  using   Pinterest for  your online marketing and lead generation tool

 1)Install these tools: Pin It Button for Websites – on your website or blog.
While  posting a blog post or a article for publishing   have a Pinterests button which users can share their their social community

Embed the button wherever you have “pinnable” content – including your blog, content pages, and products for sale. Follow Me Button for Websites - on your home page, email footer and newsletters/email marketing. Pin It Bookmarklet on your browser to make it easy to pin from the web!

 Amy Portefield ,,in her 10 commandments for using Pinterets for Marketing your business

2)Research what your ideal client is pinning.  Search under Keywords and Categories on the Pinterest Dashboard. Create your boards with an ideal client in mind. Provide answers to their questions. Feed their inspirations. Solve their problems.

3)Set up your initial “Boards”.  Choose topics or categories that reflect your business values, culture, interests, products and services. Be creative with your Board Names!

Don’t Forget the basics of Pinterest:
Check the Source of the Pin.  This is so important.  When re-pinning, click before you repin to see if pins are sourced to a legitimate website
Add a watermarkWhen pinning original content, consider adding a watermark of your website or logo to your image, to preserve pin integrity. 
f you sell products, add prices to your pins. Type the price (ie $9.99) into your Pin Description and Pinterest will automatically add a price banner to your pin!

Use Image Creation Tools. Tools like  InstagramPinstamatic Pixlr,  and Tweegram Snagit  are some I have just discovered the wonderful you to make an eye-catching picture or text image to share on Pinterest.  Be creative with them!