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July 26, 2012

Global Ad Spents grow 3%, in 2012 ,Middle East and Africa contribute 23%






Worldwide advertising spend rose 3.1% year-over-year in Q1 tao reach $128 billion USD, per new figures released in June 2012 by Nielsen. Ad spend gains were minimal in January, but picked up steam in the following months, with spending in March 4.5% higher than in the previous year. The report notes that the Q1 2012 gain might have come as a result of depressed spending a year earlier, when market conditions and political unrest were more pronounced. Nielsen earlier reported 7.3% ad spend growth in 2011, though that figure was limited to major traditional media (TV, radio, magazines, and newspapers).


The 3.1% growth rate reported in Q1 is slightly below the 4.3% rate forecast for 2012 by ZenithOptimedia and the 4.8% rate predicted by Warc.


The Middle East and Africa saw the most rapid Q1 growth, as spending grew 23.3% year-over-year. 


Latin America also posted strong gains in Q1, according to the Nielsen figures, with spending increasing by 9.6% from a year earlier. 


Meanwhile, Q1 ad spend growth in North America (2.1%) and Asia-Pacific (1.7%) was more muted,