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July 8, 2012

HTC Loses its Grip on US Market, as Samsung Steals the Thunder


CHART OF THE DAY: The Android Effect On HTC - Business Insider: "It took phone maker HTC about a year to figure out how to make a great Android smartphone, but when it finally got it right, it paid off big time.
The turning point seems to have come right around when it partnered with Google to manufacture the Nexus One. The Nexus One, Google's first branded handset, was a flop from a sales perspective.

However  The Taiwan-based company built a following in the U.S. by being one of the first to sell smartphones powered by Google Inc.'s Android operating system. It was the top seller of Android-based smartphones in the U.S. in 2010, with a market share of 11.8%, but lost the top spot to Samsung Electronics this year in Q1,2012.

HTC Corp saw profit more than halve in the second quarter after European sales disappointed and phones destined for the US market were held up by customs inspections.

The profit fall came on the same day that arch rival Samsung Electronics posted record second-quarter earnings, driven by runaway sales of its Galaxy smartphone, indicating the size of the challenge facing HTC as it looks to recover market share."HTC's scale and margin are a lot lower compared to Samsung and Apple. It will see much pressure in the short to medium term," Ko said, adding he expected HTC to see limited growth in the second half."HTC's scale and margin are a lot lower compared to Samsung and Apple. It will see much pressure in the short to medium term," Ko said, adding he expected HTC to see limited growth in the second half.