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July 30, 2012

Local Search : The Next Big Distruption in Making

According to 
 73% of all online activity is related to local content (Google)
  82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
  66% of Americans use local search to find local businesses (Comscore)
54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)
43% of search engine users are seeking a local merchant with the intent of buying offline
 41% of consumers say they use a location in their search – “Dentist in Chicago