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July 8, 2012

Mobile App Revenue stands at 24cents,7.5$million daily

Research from Canalys  indicates that direct revenue from mobile app stores will almost double within the next year to hit figures of $14.1 billion, a 92% rise from an expected  2011.The findings back up Flurry’s December report, which found the Android Market to generate 23 cents of revenue for every dollar generated by iTunes.

The following chart shows how average revenue per app download and the average payment rate to developers has changed since the iTunes app store opened and given the data points available:"

Are revenues per app decreasing? | asymco: "Apple has been releasing data about payments to developers with increasing frequency. Last week’s $5 billion announcement was the fifth such update and came after about one quarter since the last.

The chart  from asymco shows Revenue per  Mobile App from 2010 to 2012 The green area in the chart  add up to $5 billion. The average revenue for all downloads is 24c. the current “run rate” of payments to developers is about $7.5 million per day or $230 million per month. Both are up from last year.

Knowing the payments to developers and the cumulative download count allows us to get a very accurate revenue point for each download. As the frequency increases we can observe growth and seasonality patterns.

Garter reports that Worldwide mobile application store revenue had surpassed $15.1 billion in 2011, both from end users buying applications and applications themselves generating advertising revenue for their developers. This is a 190 percent increase from 2010 revenue of $5.2 billion.