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July 17, 2012

Mobile Retail Consumption:5 Insights from Millennial Media

Spurred by increased consumer mobile usage, mobile advertising is growing rapidly and is poised for even greater expansion. From 2009 to 2010, the U.S. mobile advertising market – including search and display advertising – more than doubled, going from $368 million to $877 million (IDC, Dec 2010).

The U.S. mobile advertising market almost gre 100% again in 2011 – approaching $2 billion. Similar growth is projected globally. According to Juniper Research, worldwide mobile ad spending is forecasted to grow from $3.1 billion in 2010 to $11 billion in 2015 (Juniper Research, Dec 2010) – a 2.5X increase.