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July 4, 2012

US Smartphone Owners cross 110 Million, in Q2,,2012 as Android tops 50% Marketshare





OEM Market Share (  Handset Manufacturers" Samsung   is no 1 )

For the three-month average period ending in May, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers (up 0.1 percentage points), followed by LG with 19.1 percent share. Apple continued to grow its share in the OEM market, ranking third with 15.0 percent (up 1.5 percentage points), followed by Motorola with 12.0 percent and HTC with 6.1 percent.

Top Mobile OEMs
3 Month Avg. Ending May 2012 vs. 3 Month Avg. Ending Feb. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens

Share (%) of Mobile Subscribers
Feb-12
May-12
Point Change
Total Mobile Subscribers
100.0%
100.0%
N/A
Samsung
25.6%
25.7%
0.1
LG
19.4%
19.1%
-0.3
Apple
13.5%
15.0%
1.5
Motorola
12.8%
12.0%
-0.8
HTC
6.3%
6.1%
-0.2

Smartphone Platform Market Share

Nearly 110 million people in the U.S. owned smartphones during the three months ending in May, up 5 percent versus February. Google Android ranked as the top smartphone platform with 50.9 percent market share (up 0.8 percentage points). Five years after the release of the first iPhoneApple’s share of the smartphone market reached 31.9 percent 


Top Smartphone Platforms
3 Month Avg. Ending May 2012 vs. 3 Month Avg. Ending Feb. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Feb-12 May-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 50.1% 50.9% 0.8
Apple 30.2% 31.9% 1.7
RIM 13.4% 11.4% -2.0
Microsoft 3.9% 4.0% 0.1
Symbian 1.5% 1.1% -0.4