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July 19, 2012

Search Marketing Post Google Panda and Google Penguin

Source: cdn.business2community.com via Sumit on Pinterest


The founders of Quaturo, a content marketing company, and Neo Mammalian Studios, a infographic design company, put together this infographic titled “Content Marketing: What’s your plan of attack?
The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Before these major Google algorithm updates, a website could get high rankings by applying the “weapons” blog spamming, blog networks, linkwheel, mass paid linking, article, marketing, and web 2.0. These tactics allowed for scalable and noticeable affects on search engine rankings. The alternative “weapons”, as presented in the infographic, are quality blogging, unique guest posts, interactive content, infographics, linkbaiting, and asset building. The latter is considerably more time consuming but obviously of more value to the end-user.
What have been the results of the Google Panda and Penguin updates?
  • 12% of search results were affected by Panda, as it focused on “spam factors”, “keyword stuffing”, and “over-optimization.”
  • 3.1% of search results were affected by Penguin, as it focused on quality over quantity.