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July 8, 2012

The Sony Story: Failing to Reinvent itself ,Sony inching towards Disaster

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ReadWriteWeb DeathWatch: Sony

But the biggest devastation has come in TVs. While Sony packed its spendy sets with features like Google TV, Samsung made a less expensive, more reliable product that still included the things (like Netflix and Pandora) that customers really wanted. Earlier this year, Sony admitted defeat, hacking its ambitious plan to produce 40 million TV sets per year by 50%"

Game publishing looks no better, with the once-mightySony Online Entertainment now best-known for being part of a 2011 hack that compromised millions of accounts.

Sony has posted losses for four consecutive years, and the company has lost its leadership position in just about every market it used to dominate. A recent post by Readwriteweb  under " Deathwatch" which is a explains why Sony is headed downhill and  why is on its way" towards oblivion

Sony's Products Fail To Enthuse ': New Generation

The creator of the Walkman along with  The CD, The CD Walkman,along with the Trinitron TV, Blu-Ray discs, the PlayStation and dozens of other consumer electronics devices  Sony has churning out consumer electronics for  over for 50 years .However over the last few years, others have captured Sony’s traditional markets, while very little Sony innovation has made an impact. The result is a bloated workforce, unsold inventory and a stock that’s down more than 90% from its all-time high in 2000.

The Problems

Sony lacks focus. Consumer electronics used to be Sony’s cash cow, but now it’s more of an expensive hobby. Sony’s VAIO line of PCs no longer commands a premium. Improving phone cameras have eroded point-and-shoot camera sales, and Sony’s SLRs have barely dented the market.t.Improving phone cameras have eroded point-and-shoot camera segment 
Sony Loses its Smartphones Battles

Phones are still a growth business, but Sony is late to the game. Its newest Xperia Android smartphones are solid middle-of-the-pack contenders, while Samsung and HTC are worlds ahead in features and carrier relationships. Unless Sony can create meaningful tie-ins with its gaming or entertainment properties, purchasers will consider Sony handsets only when the price is right.