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August 11, 2012

15% Rise in US E commerce as online retail grow 42%


US Online retail sales jumped 15.0% in the second quarter 2012, to more than $43.15 billion compared with $37.50 billion for the same period on 2011,  according to a latest comScore  report 

2012 q2, marks the second quarter spending marks the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth

E-commerce spending increased by at least 16.0% year over year in the following product categories:  digital content and subscriptions; computer hardware; consumer electronics; flowers, greeting cards and gifts; and apparel and accessories comScore says.
During the second quarter, 42.0% of e-commerce transactions included free shipping, down roughly 10 percentage points from the fourth quarter of 2011, when 51.8% of orders carried no shipping charges.
ComScore makes estimates of e-commerce sales based on tracking the online behavior of some 2 million consumers who agree to be tracked, about half of them in the United States