22% of small retailers revenues coming from Facebook

According to Ecwid , which is a Facebook Shopping Store  Company .  All its storefronts with both a website store and a Facebook store, on average secured over 22% of their overall online revenue from the Facebook store, during the second quarter of this year. ( q2,2012) 

The Facebook store building firm said this figure represents a 17% increase over its Q1 findings.The number of Facebook stores also increased by 26 percent in Q2 from the previous quarter.

These statistics were pulled from aggregate data based on the 180,000 Ecwid-powered web storefronts in 174 countries, 40,000 of which also have Facebook stores and most of which are small- to medium-sized businesses (SMBs).

However  not everyone is convinced about Facebook being used as a Ecommerce Platform. Business Insider reports that the first generation of stores inside Facebook have been total flops, Bloomberg reports.

Gamestop, JC Penney, Nordstrom, and Gap have all opened and closed stores in Facebook in the last year.

The stores didn't lead to significant sales, and people quoted by Bloomberg seem to suggest that a company is better off having a good website for e-commerce than a store inside of Facebook