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August 9, 2012

Global Tablet Ownership Now stands at 12%,

Most US tablet owners have already paid for downloaded music (62%) and books (58%) to use on their device. Approximately half have paid for movies (51%).

Among European countries, Italians are the most willing to pay for media content for their tablet. News is the top content category among the European tablet owners surveyed: 44 per cent of tablet owners in Italy, 19 per cent of tablet owners in the UK, and 15 per cent of tablet owners in Germany say they have paid for tablet news content.

The rapid of adoption of tablets in the US and Europe portends well for other parts of the world. Globally, tablet ownership stands at just 12 per cent, suggesting tremendous growth opportunities for the devices in the years ahead

source : Nielsen Report