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August 13, 2012

Google dominates 91% UK Search ,adds 93 million new users

UK Search Engine Search Marketshare : 2010 vs 2011 

UK Search  Engine   Marketshare : 20112 vs 2011

Google has extended it lead in the UK search market which shows no sign of slowing down, with the proportion of searches containing four or more words increasing. James Murray, Digital Insight Manager, Experian Marketing takes a look at the latest UK search trends.

 UK  search engine usage in, 2012 has consistently outperformed the corresponding month from 2011. On average, the UK is making an additional 93 million visits per month to search engines compared to the same month in the previous year. This equates to an average year-on-year growth of 4.3% in visits.
In July,2012  Google contributed  almost 91% of UK searches

During the  6 months of 2012 e (January to July) there have been 15.8 billion visits to search engines in the UK alone. In total UK search has grown by 652 million visits so far in 2012, which means there have been an additional 568 million visits to Google engines as compared to 2011
Increasingly search on Google is getting more complex as  UK Internet users are searching for longer search phrases  and the long tail of search.  is slowly showing signs of taking off . The  chart below show  that increasingly longer search phrases are being used with four or more words per search phrase.