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August 25, 2012

Mobile Ads Outperform Browser Based Advertising



Around 34.4% of US mobile phone owners and 28.8% of European mobile owners use their phone for online browsing and view mobile ads. Furthermore, the increasing market penetration of smartphones means that significantly more devices are able to display banners effectively.( comscore data)

Mobile advertising banners though smaller than Internet , Advertising but they seems to be more effective in driving user interaction and they ( mobile ads) trump browser based standard banners. A review of more than 230 million mobile impressions shows that users are more likely to click on mobile ads than on Standard Banners.(media mind advertising data)