Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 2011 billion views, according to August 2012 comScore VideoMetrix data.
However video ad impressions for 2012 are up considerably, and July’s 9.6 billion ad views represent a 71% rise over January’s 5.6 billion. In July, video ads accounted for 20.7% of all videos viewed - down 4% points from 25% in June, while ads accounted for 1.6% of minutes spent viewing video online, down from 2% in June.
Among the top Online Video Networks
However video ad impressions for 2012 are up considerably, and July’s 9.6 billion ad views represent a 71% rise over January’s 5.6 billion. In July, video ads accounted for 20.7% of all videos viewed - down 4% points from 25% in June, while ads accounted for 1.6% of minutes spent viewing video online, down from 2% in June.
|
Top U.S. Online
Video Ad Properties Ranked by Video Ads* Viewed
April 2012 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included) Source: comScore Video Metrix |
||||
|
Property
|
Video Ads (000)
|
Total Ad Minutes
(MM)
|
Frequency (Ads per
Viewer)
|
% Reach Total U.S.
Population
|
|
Total Internet : Total Audience
|
9,478,975
|
3,937
|
59.8
|
51.7
|
|
Hulu
|
1,597,166
|
670
|
48.6
|
10.7
|
|
Google Sites
|
1,319,342
|
136
|
17.7
|
24.3
|
|
BrightRoll Video
Network**
|
942,899
|
566
|
9.1
|
33.8
|
|
Adap.tv†
|
880,522
|
525
|
12.7
|
22.5
|
|
TubeMogul Video Ad
Platform**
|
830,621
|
230
|
17.1
|
15.9
|
|
SpotXchange Video Ad
Marketplace**
|
666,588
|
367
|
12.8
|
17.0
|
|
Tremor Video**
|
661,727
|
360
|
13.2
|
16.3
|
|
Specific Media**
|
650,578
|
314
|
6.9
|
30.9
|
|
ESPN
|
514,347
|
189
|
26.6
|
6.3
|
|
Auditude, Inc.**
|
511,278
|
202
|
11.3
|
14.8
|
Among the top Online Video Networks
- Google sites led with 1.52 billion ads in July (up more than 7% from 1.41 billion), followed by Hulu with 1.22 billion (down 8% from 1.33 billion),
- Adap.tv at 1.13 billion (down from 1.15 billion), and SpotXchange with 1.05 billion.
- Fifth-place TubeMogul delivered 840 million ads, down from more than 1 billion.
- BrightRoll Video Network, which delivered almost 1.4 billion ads in June, had an implementation error with its video tags, so its data was not included.
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