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August 13, 2012

Social Commerce Face Off : Facebook vs Pinterest

In the social commerce realm, word in the marketplace is that social curation site Pinterest is beating Facebook.
Users of Pinterest purchase more and spend more compared with users of Facebook, according to the results of a new case study by online boutique, reported by The Business of Fashion.
Still, Facebook users stay on the social network longer and get more entrenched in the content there.
When data from were analyzed last month, results showed that:
  • 10 percent of website transactions came via Pinterest, compared with 7 percent from Facebook.
  • 87 percent of consumers visiting via Pinterest were first-timers, compared with 57 percent from Facebook.
  • On average, per transaction, Pinterest sums more than doubled Facebook.
  • Pinterest has a 43 percent higher bounce rate than Facebook (average time spent on Pinterest was found to be 14.2 minutes).