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August 8, 2012

Social Web : Demographic Influencers in 2012



 Social Media has been producing a detailed report on 59 social networks, showing the demographics of their users, the geographies in which they are popular and how often they are searched for, which is one indicator of popularity. As our report enters its fifth iteration, competition for social network membership is a worldwide battle. Facebook continues to dominate in much of the world, but in the Ukraine and Russia we see the rise of  Vkontakte and in China and Hong Kong we see Kaixin001 appealing to many men. Newer networks like Pinterest and Google+ keep the space in turmoil in the United States and beyond.
All this data can be confusing, though, so for the 2nd year in a row, we’ve broken down the winners and losers in social networks for 2012 using data from Google Ad Planner and Google Insights for Search and pulled out the highlights in an infographic.