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August 31, 2012

The Sony Story of Declining Marketshare and Revenue


Image Courtesy:splatf



Kazuo Hirai, chief executive of Sony, has conceded the consumer electronics company is being forced by limited resources to be “very selective” about the smartphones it offers in the US, as it faces “a big task” in challenging dominant rivals Apple and Samsung
Meanwhile in its country of origin Sony shares fell as much as 6.7% to 1,132 yen on the Tokyo Stock Exchang during April 2012. Its TV business, one of its biggest growth drivers in the past, has been hit hard by increased competition and falling prices. The division has been making losses for eight years in a row.
The company has also lost ground to rivals in the gaming and mobile phone business
Sony has been making a loss for each of the past four years, has forecast that it will return to profit in the current financial year of 2012 Sony The firm, which has been making a loss for each of the past four years, has forecast that it will return to profit in the current financial year.