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September 30, 2012

Digital Technology and Demographic shift : The Rise of Seniors


Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester Research.
Among surveyed online seniors (age 65+):
91% use email.
59% have purchased products online in the previous three months.
49% have a Facebook account.

According to Forbes ,. In 2010 there were more than 40 million people age 65 or older who were living in the United States, and this number is expected to grow to more than 88 million – representing 20 percent of the population – by 2050.