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September 12, 2012

Display Advertising to be a $20 billion Industry

Display advertising is going through the biggest and most important revolution in its history. In fact, it's been predicted that by 2020, this could be a $200B industry. This growth is driven by an advertiser's ability to do things better in 3 key areas:

9 percent of Google top 1,000  advertisers  are running hampaigns on the Google Display Network and YouTube. And last year, they doubled their spending on display advertising. The volume of transactions on the DoubleClick Ad Exchange has increased by more than 150% year over year. On the mobile front, We recently exceeded 4B daily ad requests on the AdMob network, for the first time ever.