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September 26, 2012

Global Online Shopping and Connectivity

Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy.New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into the influence digital devices have on grocery-shopping behavior.
 According to Nielsen data (26%) of global respondents said they planned to purchase food and beverage products via an online connected device in the next three to six months — a jump from 18 percent reported in 2010.
Skin care and cosmetics also increased from 22 percent to 25 percent in the latest survey.Online shopping intentions for food and beverage categories increased 44 percent in 2012
Six-in-ten global respondents used the Internet for grocery shopping researchNearly half (49%) of respondents purchased a product onlineGlobally, 46 percent used social media to help make purchase decisions37 percent purchased from online-only stores most frequently