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September 20, 2012

Google Topples Facebook as the No 1 Display Advertising Revenues

Google has toppled Facebook as the top earner of revenue from online display advertising - just a year after the social media giant deprived it of pole position. Research from e eMarketer reveals that Google 15.4 per cent of the market., while Facebook is still snapping at Google's heels, with just one percentage point less of revenue than its rival.

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Google’s  display revenues in 2012  is expected to grow  almost 39%, to $2.31 billion, while Facebook’s will rise 24% to $1.73 billion and Yahoo‘s revenues barely budge to hit $1.39 billion. Overall, display ad revenues will rise almost 22% this year, to about $15 billion. ( source : eMarketer)

Google's dominance, says eMarketer, shows just how strong its advertising network is, especially on its mobile and video platforms.In Feb 2012 EMarketer said it expects Google Inc. to rake in $2.31 billion of revenue from online display ads. 

 Facebook Inc. will hold 14.4 percent of the market this year with $2.16 billion in U.S. revenue.. YouTube is just beginning to reap the spoils of its online video dominance. The report goes on to predict that by 2014 the two firms will have a hefty 37 per cent of the market between them.