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| source : Aramshop
Within the consumer-goods manufacturer and retailer group, just six CPG marketers, including Mars, Kraft, Anheuser-Busch, Coca-Cola Co., Unilever and P&G accounted for most of the industry's socially enabled display ads.Mars has nine of the 70 largest brand fan pages,with 45 million fans, while Kraft is the third largest Facebook brand page, according to DBM/Scan
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| Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively). |
Fast Moving
Consumer Durable Companies have led from the front when it comes to
social web advertising and marketing g lMany
packaged-goods marketers have built out elaborate fan pages on Facebook, but
they're focusing their media spend on internet ads that aren't on Facebook,
according to new research from comScore.
A comScore analysis of online ad
impressions from July shows CPGs have become the heaviest users of
"socially enabled" ads that appear on sites outside Facebook but
include "visit us on Facebook" or other "Click to Facebook"
appeals to get users to brand pages.
Consumer-goods
companies collectively accounted for nearly half of the socially-enabled ad
impressions in July, even though they accounted for only 4.5% of all internet
display ad impressions. They were 10 times more likely than advertisers
generally to use socially-enabled online ads.
Within the consumer-goods manufacturer
and retailer group, just six CPG marketers, including Mars, Kraft,
Anheuser-Busch, Coca-Cola Co., Unilever and P&G accounted for most of the
industry's socially enabled display ads.
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