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September 30, 2012

Why Twitter has failed to reach Digital Mainstream

The latest research from the Pew research  shows that only just 11% of people has seen news on Twitter, versus 47% for Facebook, Google+, and other social sites

About one-in-ten Americans (13%) ever use Twitter or read Twitter messages. By comparison, more than half (54%) ever use other social networking sites, such as Facebook, Google Plus or LinkedIn.

As a result, far fewer people get news on Twitter than on other social networking sites. Just 11% ever see news on Twitter, while 3% got news there yesterday. Nearly half of adults (47%) ever get news on Facebook and other social networking sites and 19% got news on one or more of those sites  a year ago