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October 8, 2012

98% Growth in Mobile Shopping in 2012,to exceed $20billion

2012 Mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion, according to September projections by Internet Retailer. Overall, mobile commerce is expected to account for 9.2% of US e-commerce sales, up from 5.4% in 2011, driven in part by widespread adoption of tablets and smartphones.




T
he estimate for 2012 is from Forrester and the 2011 number is from the U.S. Department of Commerce. In 2012, mobile sales will account for about 9.2% of all U.S. e-commerce sales compared with 5.4% in 2011.


More retail sales are coming through mobile devices, both smartphones and tablets, and mobile sales are growing faster than web sales as a whole. In 2012 U.S. mobile commerce sales will grow nearly 10 times faster than U.S. e-commerce sales, which are expected to grow about 16.3% to $226 billion from $194.3 billion in 2011. 
Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, 
Android phones, and tablets, which are lumped as "mobile" in the chart below.
This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.

Computer/electronics merchants had nearly equal shares of 17.00% in m-commerce and 16.00% in e-commerce. Apparel/accessories retailers, too, were close with 11.20% share of m-commerce sales and 12.30% of e-commerce sales.