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October 7, 2012

Australia Tops World in Digital Ad Spend Per User

Australian total media spending has reached maturity in Australia, with growth rates in the low single digits through 2016, digital ad spending will maintain double-digit growth through 2014. In 2016, Australia will reach $4.5 billion in digital ad spending and online will account for more than one-quarter of ad spending overall.

Social media spending among Aussie brands and marketers are also on the rise as companies shift their marketing budgets to online and Mobile .
Australian corporates have paid 1.7 billion Australian dollars (US$1.75 billion) — or 13% of a A$13 billion advertising spending pool — to global media players such as Google, Facebook and LinkedIn, according to Morgan Stanley.( AP)

“By 2020 we estimate global players will extract A$5.7 billion or 33% of a total A$16.7 billion ad spend pool,” Sydney-based Morgan Stanley Andrew McLeod said in a note to clients, 

Source: StatCounter Global Stats - Social Media Market Share