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October 6, 2012

Australian Online Retail Sales Index – July 2012

The latest Index on Australian state of retail reveals that traditional sales formed $220 billion in the last financial year (ending June 2012), with online sales reaching $11.7 billion, with both sectors showing strong growth rates in the final month

According to the latest iteration of NAB’s Online Retail Sales Index, there are positive signs that Australian retailers are no longer seeing online as an alternative sales and marketing channel, but rather as a distribution and supply chain optimization strategy.

The Index is taken from NAB transactional data, roughly 2 million non-cash transactions per day, which are then scaled up to replicate the entire economy.