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October 1, 2012

iPhone 5 search exceeds 6.3 million on launch day







The iPhone 5 announcement caused a flurry of online search activity as Apple once again proved its expertise in pulling off product launches recognized in the mainstream. On September 12, 3 million people in the U.S. conducted searches on the term “iPhone 5” amassing a total of 6.3 million searches on the term. The following day saw search levels decline but still manage to exceed 4 million queries.

According to Apple, iPhone 5 pre-orders have shattered the previous record set by the iPhone 4S during its October 2011 release. Data from comScore  shows that by  three days of availability, iPhone 5 U.S. online pre-orders reached 96 percent of the number of iPhone 4S online sales during the entire first month of its release!