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October 18, 2012

Mobile Video To Grow 25 Times by 2016




BII REPORT: Why Mobile Video Is Set To Explode - Business Insider: Significant mobile device growth to come:e U.S. Mobile video audience in US increased 77% to 36 million viewers n 2012.Mobile video traffic exceeded 50 percent for the first time in 2011. Mobile video traffic was 52 percent of traffic by the end of 2011.

Some of the reasons why More mobile devices  adopting is increasing mobile consumers are 


  • Increase in 4G LTE accessibility:4G subscribers in the U.S. are 33% more likely to watch a video on their smartphones than the average mobile user. Increased accessibility to 4G LTE and improvement in bandwidth generally should mean more mobile video viewing
  • Two-thirds of the world's mobile data traffic will be video by 2016. Mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period.
  • According to Cisco Mobile video will grow at a CAGR of 90 percent between 2011 and 2016, the highest growth rate of any mobile application category that we forecast. Of the 10.8 exabytes per month crossing the mobile network by 2016, 7.6 exabytes will be due to video (Figure 6).