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October 23, 2012

Nissan on its plans to keep growing market share - Nashville Business Journal

Nissan on its plans to keep growing market share - Nashville Business Journal: Nissan North America Inc.'s announcement Friday that it was about to begin a third shift at its Smyrna plant — filling another 810 new positions in the process — further highlighted what company executives say has been a slow build toward gaining U.S. market share.
The contention, in short: The auto industry is indeed recovering, and Nissan has been running out front for awhile.
"At its fundamental core, when you gain market share you're growing at a faster pace than the rest of your industry," said Dave Reuter, vice president of communications.
Nissan, which calls Franklin home to its U.S. operations, has grown in market share each of the past six years, Reuter said.