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October 15, 2012

Online Advertising Spends on Auto Industry to Rise 39 % in 2012

 Automotive advertising is starting to  show  a turnaround  which is attributed to online advertising. This was the result of a recent study from Borrell Associates that forecast a 39 percent increase in online media buys by the auto industry for 2012. This substantial increase is 13.8 percent higher than last year’s online auto spend. reported more on how online advertising is getting automakers back on track.

“By the end of 2012, almost 40 cents of every auto ad dollar will be spent on digital media, and that trend will continue—largely unabated—through the foreseeable future,” according to Kip Cassino, executive VP for the research firm.
As a result of the new budget allocation, the study predicted a greater shift in ad dollars away from traditional media, including decreases of 17.5 percent for radio, 9.7 percent for Yellow Pages, 8.4 percent for direct mail, and 3.1 percent for magazines.