A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. About 73% of survey participants complete nearly half of their shopping online.
Savvy shoppers are also turning to web and mobile stores for bargains. Nielson recently reported nearly 50% of U.S. smartphone owners are using shopping apps each month, frequenting eBay, Amazon, Groupon and LivingSocial’s mobile stores. About 45 million smartphone owners access shopping-and-commerce apps each month.
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