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November 23, 2012

15% Black Friday Online Sales done via Smartphones

Black Friday Online Sales Already Up 13 Percent; 15% Purchases Made From Mobile Phones | TechCrunch: fter an impressive day for online sales on Thanksgiving, Black Friday online shopping appears to be strong as well. According to IBM’s Benchmark service, an ongoing measurement that covers some 500 of the largest online retailers in the U.S., early results today indicate a strong Black Friday with 2012 online sales up 13.1 percent for this same time period over Black Friday 2011.





IBM says that mobile appears to be especially strong. In terms of traffic itself, the number of consumers using a mobile device to visit a retailer’s site is at 28.5 percent, up from 18.1 percent in 2011.

The number of consumers using their mobile device to make a purchase is 14.6 percent, up from 10.3 percent in 2011. And Consumers took their mobile phone into the store with the iPhone driving more retail shopping than any other device. Current iPhone traffic is at 11.4 percent versus 8.9 percent and 7.9 percent for iPad and Android respectively.

Social shopping is also on the rise today. Shoppers referred from Facebook and Twitter have generated .18 percent of all online sales on Black Friday.