
The latest survey data from Shop.org. 31.4% of surveyed consumers bought apparel and related items on Cyber Monday. In second place came books, CDs, DVDs, videos and video games, bought by 27.8% of respondents.
According to the Shop.org survey, 41.3% of respondents shopped online on Monday. The percentage of consumers purchasing in the specific product categories are as follows:
• Clothing and accessories, 31.4%
• Books, CDs, DVDs, videos and video games, 27.8%
• Consumer electronics or computer-related accessories, 25.2%
Toys:17.5%
The survey found that respondents spent an average of $194.46 with e-retailers on Monday, higher than $172.42 average spent online for the entire Thanksgiving weekend.