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November 29, 2012

Apparel ,Books Tops Online Shopping Activity During 2012 Holidays

 Web-only - Apparel tops the shopping list for consumers on Cyber Monday - Internet Retailer: Clothing and accessories topped the list of products bought by consumers on the first Monday after Thanksgiving—the shopping day known at Cyber Monday

The latest  survey data from 31.4% of surveyed consumers bought apparel and related items on Cyber Monday. In second place came books, CDs, DVDs, videos and video games, bought by 27.8% of respondents.

According to the survey, 41.3% of respondents shopped online on Monday. The percentage of consumers purchasing in the specific product categories are as follows:
• Clothing and accessories, 31.4%
• Books, CDs, DVDs, videos and video games, 27.8%
• Consumer electronics or computer-related accessories, 25.2%
The survey found that respondents spent an average of $194.46 with e-retailers on Monday, higher than $172.42 average spent online for the entire Thanksgiving weekend.