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November 25, 2012

Brisk Start to the Holiday Season" as retail sales jump 20%

Top 500 - Black Friday brings a 20.7% sales bump for e-retailers - Internet Retailer: E-retailers enjoyed a robust Black Friday, with online sales increasing 20.7% over last year, according to IBM's final report on full-day sales Friday.

Online consumers  spent 7% more on Thanksgiving than in 2011 and most of those are happening via mobile devices. IBM says that 24% of traffic to retail sites on Black Friday came from smartphones or tablets, up from 14.3% last year. Consumers using mobile devices accounted for 16% of  purchases, up from 9.8% last year. Consumers using iPad tablet computers converted at a 4.3% rate, higher than the rate for other mobile devices, IBM says.

Home goods retailers led the way in sales growth posted a 28.2% increase in sales during 2012 Black Friday Apparel retailers came in second with a 17.5% increase and department stores in third with sales up 16.8% over last year. 

For the full day Friday, IBM says 0.34% of the day’s online sales came from social networks such as Facebook and Twitter, down 35% from Black Friday last year. That compares with 0.63% on Thanksgiving—a rate that increased as the day progressed, says IBM, which bases its findings on the online retail activity of 500 merchants.