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November 6, 2012

iPhone 5, Galaxy S3 ,drive US Smartphone Penetration to over 50%

Smartphone Penetration Crosses Majority Threshold of US Mobile Market: More than half of US mobile device users now own a smartphone, according to the latest comScore MobiLens data. During the 3-month average ending in September 2012, 51% of the 234 million Americans aged 13 and older using a mobile device owned a smartphone (119.3 million). That’s the result of steady linear growth over the previous 12 months: in October 2011, 38.5% of the mobile market (or 90 million) owned a smartphone.

Android and Apple have been the chief beneficiaries of the growth in smartphone penetration over those 12 months. For example, in October 2011, Android and Apple devices combined to control 74.4% of the smartphone market (46.3% Android; 28.1% Apple). By September of this year, they collectively commanded 86.8% share of the market (52.5% Android; 34.3% Apple). The big loser, of course, has been RIM, which has seen its market share halve from 17.2% to 8.4% during that time period.