Trending this month



November 24, 2012

iPhone ,iPad Driving over 20% Of Online Shopping Traffic, Social Commerce flops

IBM: Thanksgiving Sales Data Shows Mobile Commerce Jumping, iPhone/iPad Driving over 20% Of Traffic, Social Nets Only 0.2% | TechCrunch: Nnumbers just out from IBM’s Benchmark service  that covers some 500 of the largest online retailers in the U.S. — indicate that online sales, are already up by 14.3% on last year, with the average order at $132.57. IBM also highlighted a particularly strong showing in mobile commerce





IBM says the iPhone led as the most popular device driving retail shopping, with 9.6% of traffic coming from it. In a very close second place was the iPad, at 9.3%. IBM aggregates all Android devices together, and collectively they drove 7.3% of all traffic.
 IBM says that 14.1% of consumers have been using their mobile devices to make purchases, up four percentage points on last year.
Less strong, however, is so-called “social shopping” — that is, retail being driven via social network referrals on sites like Facebook, Twitter, and Pinterest. This, so far, has only generated online sales of 0.2%, says IBM.