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November 20, 2012

Kimberly-Clark s Kotex is The World’s First Pinterest Campaign

KOTEX: The World’s First Pinterest Campaign


Facebook watch out and brands seems to increasingly gravitate towards other alternatives,Pinterest has just For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz targeted 50 "influential" Pinterest users, studied their Pinterest boards, and then made handcrafted gifts for those users based on the items they liked most.

The results: 50 gift boxes, 694,853 total impressions—thanks to the users pinning images of the gifts themselves on the site Touted as the  “World’s First Pinterest Campaign” KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about…